It’s been an unusally intense year for severe thunderstorms and tornados across the United States this year, with more than 1,200 tornados touching down and even more incidents of damaging straight-line winds. The Midwest has had an especially active storm season, with the most salient example being the lethal storm in Joplin, Mo. Residential and commercial garage doors Houstonare not impervious to these storms, and door dealers can remind their customers that there are storm-proofing techniques (or purchasing decisions) that might minimize or prevent storm damage to homes and buildings.
Destroyed area in tornado path.
First of all, garage doors Houston create structural weak points because they’re large openings. That’s why the best garage doors are reinforced by steel, and your customers should be aware of this. Secondly, high-pressure-rated garage doors provide much more wind resistance. Though they usually cost a few hundred dollars more, they might be easier sells after showing images of damaged buildings and garage doors. Also, if anyone is still selling removable-brace garage doors, know that they can be impractical during a wind storm. Before someone rushes to a basement or storm shelter, they’re probably not going to go to the garage to put on a brace.
The source article is a good read, as it goes beyond garage doors and explains the science behind protecting all parts of a building from storms. What other storm-prevention tips do you share with customers? Have you successfully used storms as an upselling technique to get people to spring for a higher-quality door?
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