Woodgrain Status Update – 6.21.13
Effective immediately, Amarr is out of inventory of the following products:
- Stratford 3000 and Oak Summit 3000 18″ and 21″ Medium Woodgrain product
- Stratford 3000 and Oak Summit 3000 18″ Dark Woodgrain product
The chart below summarizes Amarr’s current Medium Woodgrain and Dark Woodgrain product availability and the begin order dates for the newly announced dual-directional woodgrain product.
We sincerely apologize for this inconvenience. A faster-than-expected depletion of certain existing woodgrain inventory and a lag in the new dual-directional product development and has impacted Amarr’s scheduled transition from the existing Medium Woodgrain and Dark Woodgrain product to the new dual-directional woodgrain product.
Throughout the coming weeks, we will continue to keep you updated on the status of existing woodgrain product availability and the dual-directional woodgrain transition.
Dual-Directional Woodgrain Product Information
Amarr has been developing a new, more distinctive dual-directional woodgrain pattern with a horizontal woodgrain pattern on the rails of a section and a vertical woodgrain pattern on the stiles and panels.
The new dual-directional woodgrain pattern will be available in three colors: Golden Oak, Walnut, and Mahogany, and will replace the existing Medium and Dark Woodgrain colors. All three new woodgrain colors will be available in:
- Classica 1000/2000/3000 – Available for order 7/22
- Oak Summit 3000 – Available for order 7/22
- Stratford 3000 – Available for order 7/22
- Heritage 3000 – New Addition – Available for order 8/19
For the July 22, 2013 launch of the dual-directional woodgrain colors in Stratford 3000, Oak Summit 3000 and Classica 1000/2000/3000, the only sales material that will be available is steel color samples.